A bartender at The Virgin Mary, Ireland’s only full-time alcohol-free bar, said that the staff always immediately let customers know what they were in for. "We have to be straight with people the second they walk in," Anouk Rudin previously told The Independent in 2021. "[W]e get quite a few [patrons] who are pretty hammered already. They'll express surprise, confusion, sometimes abject horror, and quickly move along."
The bar opened in Dublin in the spring of 2019 and served up bespoke booze-free cocktails; 0.0% ABV beers, ciders, and wines; and even a nitro coffee chosen for its Guinness-esque taste and texture. The Virgin Mary — yes, that’s the joke — survived the pandemic, but its co-owners said that "spiraling costs" in Dublin’s city center contributed to its decision to close.
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